Carters/OshKosh Credit Card Marketing Manager in Atlanta, Georgia

Credit Card Marketing Manager

Atlanta, GA

Date Updated: December 13, 2018

Job Level: Mid Career (2+ years)

Job Type: Full-Time/Regular

Years of Experience: 4+

Travel: Not Specified

Level of Education: BA/BS

Position ID: 85329-278436

Job Description

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com , www.oshkoshbgosh.com , and www.cartersoshkosh.ca . The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop , a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com .

Consumer Program Management - 50%

  • Execute private label credit card strategy, marketing plans and develop goals to achieve corporate objectives
  • Manage cross-functional efforts to drive growth through credit card program, and integrate credit card/loyalty initiatives into all marketing programs
  • Ensure seamless customer experience to guide long term loyalty strategies
  • Develop communications calendar for card program; work with creative partners to develop and maintain all credit collateral
  • Drive innovation in the credit and loyalty programs, suggesting and executing new tests to drive KPI's towards goals (acquisition, retention, reactivation)
  • Collaborate regularly with merchants, marketing, creative, finance, external partner and cross-channel representatives to ensure alignment of goals and responsibilities
  • Review and create appropriate terms and conditions for all customer promotions
  • Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to create loyalty initiatives that meet both financial and brand-building goals
  • Communicate results regularly through informal and formal presentations; provide recommendations to brand partners and Executive Leadership and influence them to take action where needed

Operations Program Management - 30%

  • Serve as a key liaison between the brands, marketing, and external partners
  • Work with internal partners to manage to financial program performance
  • Set and manage quarterly Operating Committee meetings, inclusive of internal and external partners
  • Ensure program compliance; working with internal operations and training teams
  • Partner with vendor to manage fielding training team of 6

Competitive and Industry Analysis - 20%

  • Stay up-to-date with loyalty market and competition; use insights for future strategy
  • Serve as the business expert on macro credit card trends; use insights to identify opportunities and/or risks to the program
Experience and Skills
  • Bachelors degree or higher required, Marketing emphasis preferred
  • 4+ years of CRM marketing experience in a fast-paced multi-channel retail environment
  • History of launching/managing credit card programs (private label, cobranded)
  • Experience with loyalty marketing
  • Strong understanding of direct marketing principles, online to offline consumer behavior
  • Results-driven project management experience
  • Proven ability to translate analytic data into strategic ideas
  • Excellent written, verbal, problem-solving and ROI-based decision-making skills
  • Self-motivated and detail-oriented
  • Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels
  • Strength in developing and maintaining internal partnerships
  • Able to manage and prioritize multiple projects and comfortable self-starting on solutions

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

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